With their #REDCUPLYFE party kicking off tonight at Olde Smiths Bar in Atlanta, we got the opportunity to speak with Dolla of Edubb. This dude has a wealth of knowledge on surviving and building a brand as an indie artist. He broke down the meaning of their #REDCUPLYFE campaign, the importance of grassroots marketing, why they chose to stay independent and working with George Clinton, Jazze Pha, Layzie Bone and Lord Infamous.
Relax and Listen after the jump.