Kanye took a new approach to marketing his new record “New Slave”. Only Ye would project his image across the globe on 66 buildings. Dope idea to say the least. Thanks to 2DBZ we get some footage.
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM
— KANYE WEST (@kanyewest) May 18, 2013
2 responses to “Kanye West: Debuts “New Slave” (Video)”
[…] an album release. How could we forget when Kanye debuted his “New Slaves” single on the side of buildings all over the globe? Those moments make for personal attachments to records. Speaking of Kanye, he recently took a […]
[…] the artistic process by pushing the envelop on how we think we should receive music. Whether it was projecting your new single on the side of buildings or premiering new songs with one of the best performances ever captured live, Kanye is an innovator […]