“Apply Pressure” is a lyrical drive-by from Memphis native, Durt Boi, produced by French producer, DJ Teks. Durt Boi accompanies the single with a Moe Nunley directed visual. The music video cinematically presents Durt Boi as he raps about his position on the present state of the hip-hop/rap community. With that being said, “Apply Pressure” will definitely brew some controversy. Check out the official music video on YouTube and stream “Apply Pressure” on Soundcloud now.

Durt Boi first discovered his love for music while serving in the United States Military in Iraq. Scribbling rhymes in a tattered notebook, the artist was setting down the first lines of what would soon launch his musical career. Riverside Beginnings Hailing from the tough streets of the Riverside community in South Memphis, Durt Boi has overcome many hardships over the years, all of which have shaped him as the artist he is today. Since his homecoming from Iraq, he has dedicated himself to his music and produced numerous singles and viral music videos, including his recent single “Supa Soakar”. Durt Boi has worked with major acts such as Too Short, Devin The Dude, Playa Fly, 8Ball&MJG, and Young Buck. Thus far the rapper has performed primarily in his hometown and in the Northwest but is continually reaching out and debuting at more clubs across the country.