We all know Big K.R.I.T. is prepping his follow up to his 2012 debut Live From The Underground. Today marks the official start of his Cadillactica campaign with a new series entitled The Making Of Cadillactica. In episode one Krit shows us the creative process behind the Rico Love assisted and Jim Jonsin single “Pay Attention”, available now on iTunes.

Relax and Listen after the jump.

Directed By Andrew Litten