This is a subject that needs to be discussed more in hip-hop. We all know that the rap game can be profitable, but most of the time the money comes from using your brand to open up other opportunities. While at Hot 97, Red Cafe offers some insight on how to stay afloat when your music is not popping. He also speaks on why New York emcees had a tough time breaking their music.

Relax and Listen after the jump.