Google it.

After a bit of research I learned that Oymyakon is a city in Russia and is known as one of the coldest permanently inhabited locales on the planet. So when we came across this new visual from TheYungDragon, we were a bit intrigued.

After a quick listen we learn that the song is dedicated to a girl TheYungDragon calls the “coldest girl on earth”. Check out the Kivenchy-directed visual below.