Kanye West is always challenging the artistic process by pushing the envelop on how we think we should receive music. Whether it was projecting your new single on the side of buildings or premiering new songs with one of the best performances ever captured live, Kanye is an innovator and there is no denying that.
Today Mr. West takes things a step further as he works with filmmaker Steve McQueen for his “All Day / I Feel Like That” video. The video is shot in a single 9-minute take with natural lighting and showcasing Kanye in a different light.
Until an official version of the visual is released, check out a recording of the full event and more insight on the video below.
Shot by artist and filmmaker Steve McQueen, the video for Kanye West’s songs “All Day/I Feel Like That” plays upon the relationship between the camera and the subject. As in a meeting between the bull and the matador, it remains unclear who chases whom within the arena. The roles of pursuer and pursued are at times inverted. Shot in a single 9-minute take with natural lighting and minimal context, McQueen accentuates the immediacy and intensity of the performer up close. Every movement of West is seen; every breath felt. It becomes apparent how the song itself fuels West’s performance, from the bravado in “All Day,” to the vulnerability of “I Feel Like That.”