The Atlanta native releases the long-awaited LP.
A couple of months back I was reintroduced to the Atlanta emcee known as Jack Preston. I first heard of the homie back in 2013 on his “Replay” visual. I was upset at that moment because I missed the opportunity to see him hit the stage during A3C that year. Fast forward a couple of years and Ace Harris invited invited me to an art show that featured some ill performers. You see where I’m going with this one. Jack Pres gave that classic performance that I was looking for and since then I’ve been hooked.
After dropping singles “It’s Okay“, the Sa-Roc, blctxt & Yamin Semali-assisted “Hit ‘Em” and “Rebirth”, its safe to say I was beyond ready to hear his full length project, End Of The Future. Coming in at 13 tracks, the LP carry on those early jazz influences in hip-hop, while producer Jon Bom gives it a new gloss with the electronic vibes spread throughout. This is definitely a project you need to ride to so the lyrics of Jack Pres can sit with you.
The “End of the Future” is a moment in which a vision is manifested. It is the time in which an idea fully blossoms andbecomes a tangible reality. For Atlanta emcee Jack Preston, his future’s end means arriving to a new era in his growth as a person and an artist in the form of his proper full-length follow-up to the 2010 EP The Sonikah Project.
Produced entirely by Bay Area beatsmith Jon Bom, End Of TheFuture further explores the potent musical chemistry between Bom and Preston first established on their collaborative EP. Exhibiting an intensified sense of stylistic command and musical growth, EOTF’s sound is vibrant and dynamic. Each song threads together a narrative of self-reflection and explorationover Bom’s spacey synths, suffused with hints of old West CoastG-Funk and southern charm that channels the spirit of predecessors like the Dungeon Family. Preston wields both rhyme and melody as he navigates moments of his journey with broad, effortless pivots in delivery.
With assistance from extended musical family from both coasts including The Dojo Collective, Sa-Roc, YaminSemali, blctxt, MICAHteer, and Alex Lee of LeVice, EOTFeasily pushes boundaries and seamlessly blends electronic, jazz, and hip hop with some live instrumentation.
Preston doesn’t stray too far from his roots, but moments suggest that his relationship with Atlanta is one of navigating the expansion of its culture on a global scale while preserving the historical context that helped mold him into the artist he is today.Thus, EOTF is a culminating nod to the past, a celebration of the present, and a looking glass into the future.
Stream the album below and then head over to iTunes to grab your own copy.